Don't Judge Too Quickly - Ameriquest

Don't Judge Too Quickly - Ameriquest

These four commercials for Ameriquest Mortgage do a good job of emphasizing that things are not always what they seem... don't rush to judgment, don't judge a book by its cover, etc.
These were supposedly aired during the 2005 Superbowl.
The campaign was created by advertising agency DDB Los Angeles. On the DDB team were creative director Helene Cote, art directors Feh Tarty and Michael Mittelstaedt, copywriters Pat McKay and Josh Fell, and agency producer Vanessa McAdam.
Production company Morton Jankel Zander (MJZ), provided director Craig Gillespie, director of photography Rodrigo Prieto, producer Deb Tietjen, and executive producers David Zander and Lisa Rich.
Editor Haines Hall works with Spot Welders who host ‘Surprise Dinner.’
Sound was designed by Tom Ozanich, while music was composed by Mikael Sandgren from Soundelux DMG.
Postscript:
Ameriquest in May 2006 decided to close all 229 retail branches and cut 3,800 jobs, in the wake of the subprime mortgage crisis. Apparently the company had taken the ‘We won’t judge too quickly’ approach too far. The parent company, ACC Capital Holdings, was bought by Citigroup in 2007.
Link to original article.

By: Sizzler

Views: 12002

DDB Los Angeles. On the DDB team were creative director Helene Cote, art directors Feh Tarty and Michael Mittelstaedt, copywriters Pat McKay and Josh Fell, and agency producer Vanessa McAdam.
Production company Morton Jankel Zander (MJZ), provided director Craig Gillespie, director of photography Rodrigo Prieto, producer Deb Tietjen, and executive producers David Zander and Lisa Rich.
Editor Haines Hall works with Spot Welders who host ‘Surprise Dinner.’
Sound was designed by Tom Ozanich, while music was composed by Mikael Sandgren from Soundelux DMG.
Postscript:
Ameriquest in May 2006 decided to close all 229 retail branches and cut 3,800 jobs, in the wake of the subprime mortgage crisis. Apparently the company had taken the ‘We won’t judge too quickly’ approach too far. The parent company, ACC Capital Holdings, was bought by Citigroup in 2007.
Link to original article. " addthis:url="https://ignitecast.com/p/M48RXIdYDF/Don%27t%20Judge%20Too%20Quickly%20-%20Ameriquest">

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